Digital Marketing Certification Institute In Agra. Digital marketers are in charge of driving brand awareness and lead generation through all digital channels. Both free and paid, they are at a company’s disposal. These channels include social media, the company’s own website, search engine rankings, email, display digital advertising, and the company’s blog.
Digital marketers usually focus on a different key performance indicator (KPI) for each channel so they can properly measure the company’s performance across each one.
A digital marketer who’s in charge of SEO, for example, measures their website’s “organic traffic” — of that traffic coming from website visitors who found a page of the business’s website via a Google search.
Digital Marketing Certification Institute In Agra. Digital marketing is carried out across many marketing roles today. In small companies, one generalist might own many of the digital marketing tactics described above at the same time.
In larger companies, these tactics have multiple specialists that each focus on just one or two of the brand’s digital marketing channels.
ORGANIC TRAFFIC
In short, SEO managers get the business to rank on Google. Using a variety of approaches to search engine optimization, this person might work directly with content creators to ensure the content they produce performs well on Google — even if the company also posts this content on social media.
Content Marketing Specialist
TIME ON PAGE, OVERALL BLOG TRAFFIC, YOUTUBE CHANNEL SUBSCRIBERS
Content marketing specialists are digital content creators. They frequently keep track of the company’s blogging calendar and come up with a content strategy that includes video as well. These professionals often work with people in other departments to ensure the products and campaigns. The digital business launches are supported with promotional content on each digital channel.
Social Media Manager
FOLLOWS, IMPRESSIONS, SHARES
The role of a social media manager is easy to infer from the title, but which social networks they manage for the company depends on the industry. Above all, social media managers establish a posting schedule for the company’s written and visual content. This employee might also work with the content marketing specialist to develop a strategy for content posts on which social network.
(Note: Per the KPIs above, “impressions” refers to the number of times a business’s posts appear on the news feed of a user.)
Marketing Automation Coordinator
Email open rate, campaign click-through rate, lead-generation (conversion) rate
The marketing automation coordinator helps choose and manage the software that allows the whole marketing team to understand their customers’ behavior and measure the growth of their business. And, because many of the digital marketing operations described above might be executed separately from one another.
It’s important for there to be someone who can group these digital activities into individuals and track each campaign’s performance.
EXPECTED SALARY IN THE DIGITAL MARKETING FIELD
- Digital Marketing Manager: Up to 10 -15 lacs
- SEO Expert: Up to 7 Lacs
- SEM/PPC expert : Up to 3-5 Lacs
- Web developer/designer: Up-to 6 Lacs
- Social Media Expert: Up to 5-10 Lacs
- Content Writer: Up to 3-7 Lacs
Excited: WANT TO LEARN THE COURSE
For more information contact MCEI ( Mittal Computer Education Industry )
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