TOP 5 SOCIAL MEDIA PLATFORMS
The number of users of social media platforms globally has been increased for the past decade. In this blog, you will be learning about the top social media marketing platforms and the kind of audience they can help you reach and the goals they can help you accomplish. Social media marketing channels can help you achieve your marketing goals, such as:
- Increasing website visitors
- Raising website’s awareness
- Building conversions
- Communication with potential audiences
- Creating a brand identity
The more you engage your audience on social media platforms, the easier it will become for you to achieve your marketing goals that you have.
It has more than 2.27 billion active monthly users, thisis what makes it your number one choice. With the Facebook Ads, one can create ads that target audience based on factors such as age, location, gender, relationship status, level of education, interests, job title, purchase behaviour, device usage, etc. A Facebook business page is vital for each company, but ensure to update your page regularly.
Twitter has an approx of 186 million daily active users. It is a fast-speeded platform, and many peoples visit it to get new information. It makes it a good marketing platform for brands that publish original content regularly. Twitter also makes it easy for its users to share links to new blog posts and pages
LinkedIn is known as the basic social networking site for professionals.
You can use it to update your clients on your business, recruit new members, and connect with partners. Since it’s a professional network, it makes the best option for B2B social media marketing.
Instagram is owned by Facebook, and it boosts of more than a million monthly active users. It has same advertising options as Facebook.
Instagram is a visual channel that allows you to showcase the personality of your brand. It is not a text-based platform, and it restricts links within posts. Instagram is the best place for your business if you need to reach your clients through photos and videos
Instagram hashtags are also a very good way for marketers to reach a wider audience, and this audience can be extended further, through the Instagram stories or Instagram reels feature.
YouTube has more than 2 billion registered users
If your brand is capable of creating its content, YouTube can be the best platform for connecting to clients. Apart from the views that you receive directly on the platform, you can also use YouTube to host videos related to your site. Visual content is a very effective way of engaging with site visitors.