WHAT IS ONLINE & DIGITAL MARKETING
Digital Marketing Course Fees. Online marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. The digital methods and techniques used for online marketing include email, social media, display advertising, search engine optimization, E-mail , Digital and more. The objective of marketing is to reach potential customers through the channels where they spend time reading, searching, shopping, or socializing online.
Digital Marketing Course Fees & about DM
Widespread adoption of the Internet for business and personal use has generated many new channels for advertising and engagement, including those mentioned above. There are also many benefits and challenges inherent in online digital marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers.
Online marketing differs from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.
Today, anyone with an online business (as well as most offline businesses) can participate in online by creating a website and building customer acquisition campaigns at little to no cost. Those products and services also have the ability to experiment with optimization to fine-tune their campaigns’ efficiency and ROI.
BENEFITS OF ONLINE MARKETING
A key benefit of using online channels for a business or product is the ability to measure the impact of any given channel, as well as how visitors acquired through different channels interact with a website or landing page experience. And, Further analysis can be done to determine which channels are most effective at acquiring valuable customers.
Analytics for web or mobile app experiences can help determine the following:
- Digital Marketing Course Fees. Which online marketing channels are the most cost-effective at acquiring customers, based on the conversion rate of visitors to customers, and the cost of those visitors.
- These channels are effective at acquiring and driving higher lifetime value for customers — such as email marketing, which drives repeat purchases to prior customers.
- Also, those cohorts of customers exhibit strong engagement behavior and high potential for upsells — such as software or mobile apps, which expect to sell more products to customers with high engagement.
Digital Marketing Course Fees & ONLINE MARKETING TOOLS
There are a number of tools that can be used to build and maintain a robust online marketing program:
- Email Marketing
- Social Media Marketing
- Search Engine Optimization (SEO)
- Display Advertising marketing
- Search Engine Marketing (SEM)
- Events & Webinars
- A/B Testing & Website Optimization
- Content Marketing
- Video Marketing
- Customer Relationship Management (CRM)
- Content Management System (CMS)
There is certain number of ways by which one can earn money through digital marketing such as:
- Content marketing.
- Website designing.
- Social media marketing.
- Affiliate marketing.
- Mobile marketing.
- Email marketing
DIGITAL MARKETING TACTICS AND EXAMPLES,
Digital Marketing Course Fees. The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
A content marketer, for example, can create a series of blog posts that serve to generate leads from a new ebook the business recently created. The company’s social media marketer might then help promote these blog posts through paid and organic posts on the business’s social media accounts. Perhaps the email marketer creates an email campaign to send those who download the ebook more information on the company. We’ll talk more about these specific digital marketers in a minute.
Here’s a quick rundown of some of the most common digital marketing tactics and the channels involved in each one.
This is the process of optimizing your website to “rank” higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:
- Website marketing
Through this term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:
- Blog posts.
- Ebooks and whitepapers.
- Online brochures and lookbooks.
Want to learn and apply content marketing to your business? Check out HubSpot Academy’s free content training resource page.
3. SOCIAL MEDIA MARKETING
This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:
4. PAY-PER-CLICK (PPC)
PPC is a method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWords, which allows you to pay for top slots on Google’s search engine results pages at a price “per click” of the links you place. Other channels where you can use PPC include:
- Paid ads on Facebook.
- Promoted Tweets on Twitter.
- Sponsored Messages on LinkedIn.
- Affiliate Marketing
This is a type of performance-based advertising where you receive the commission for promoting someone else’s products or services on your website. Affiliate marketing channels include:
- Hosting video ads through the YouTube Partner Program.
- Posting affiliate links from your social media accounts.
5. NATIVE ADVERTISING
Native advertising refers to advertisements that are primarily content-led and featured on a platform alongside other, non-paid content. Also, Buzz Feed-sponsored posts are a good example. Many people also consider social media advertising to be “native” — Facebook advertising and Instagram advertising.
6. MARKETING AUTOMATION
Marketing automation refers to the software that serves to automate your basic marketing operations. Many marketing departments can automate repetitive tasks they would otherwise do manually, such as:
- Email newsletters.
- Social media post scheduling.
- Contact list updating.
- Lead-nurturing workflows.
- Campaign tracking and reporting.
7. EMAIL MARKETING
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business’s website. The types of emails you might send in an email marketing campaign include:
- Blog subscription newsletters.
- Follow-up emails to website visitors who downloaded
- Customer welcome emails.
- Holiday promotions to loyalty program members.
- Tips or similar series emails for customer nurturing.
8. ONLINE PR
Online PR is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It is much like traditional Promotion, but in the online space. The channels you can use to maximize your PR efforts include:
- Reporter outreach via social media.
- Engaging online reviews of your company.
- Engaging comments on your personal website or blog.
9. INBOUND MARKETING
Inbound marketing refers to the “full-funnel” approach to attracting, engaging, and delighting customers using online content. You can use every digital marketing tactic listed above throughout an inbound strategy.